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Inside the Judging Room: Trends and Contrasts at the ANA B2 Awards
Recently, I had the privilege of sitting on the judging panel for this year’s ANA B2 Awards. Reviewing the submissions provided a fascinating look under the hood of modern enterprise strategy, and several clear trends emerged that I am already discussing here at True.
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Don’t forget to watch the ads – Inspiration from a True Celebration of Creativity in B2B
Every year, we bring together client-side marketers to review and debate the best B2B creativity of the year. The breakthrough campaigns and the bold strategic thinking – presented by the brand leaders who made them.
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The 95-5 Rule of Advertising
The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.
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Cannes Lions is giving B2B its time in the spotlight
B2B is finally being given the ultimate platform to celebrate creative excellence. Cannes Lions have launched a new Creative B2B Lions Awards and it couldn’t have come at a better time. Set to honour innovative, effective and game-changing creative work in B2B, this announcement strikes a poignant moment in B2B history as a sure sign that things have changed.
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Why B2B needs Don Draper
B2B marketing has a problem. It’s become repetitive, overly rational, and hyper-focused on the short-term. What B2B needs is to go back to its roots. What B2B needs, is Don Draper.
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We're shortlisted for the Brand Film awards EMEA
True has been shortlisted for Best B2B at the Brand Film Awards EMEA 2021, the awards scheme from PRWeek and Campaign, for our campaign with ROCKWOOL: The 7 Strengths of Stone Test Series.
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