This Privacy Policy describes how True Agency Limited as a data controller collect, use and disclose information, and what choices you have with respect to this.

When we refer to ‘True Agency Limited’ we mean the business entity that acts as the controller or processor of your information.

How to contact us

Please feel free to contact us if you have any questions about this Privacy Policy or if you are seeking to exercise any of your statutory rights.
+44 (0) 207 952 2120
Head Office: The Information Manager. True Agency Limited, 104 Oxford Street, London W1D 1LP, United Kingdom

What and who does this Privacy Policy apply to?

This Privacy Policy applies to both individuals and companies who have signed up to our mailing list, to receive marketing information, news subscriptions, along with any other interactions (e.g. customer enquiries) you may have with True Agency Limited.

Why we process your data

We may process your data to keep you up to date with the latest, relevant content we have published.

Our lawful basis for processing your data

It’s in True Agency Limited’s legitimate business interest to keep its subscribers, customers, partners and contacts informed of our latest content, products and services and to manage and administer their subscriptions and purchases.

We process customer and client data and use direct marketing as part of this legitimate interest. It’s necessary for us to use a variety of direct marketing channels and messages to ensure our contacts are kept informed, and wherever possible we make sure the messages we send are targeted and relevant. Any direct marketing we undertake complies with e-privacy rules on consent.

We will keep your data safely and securely for as long as necessary or according to your instructions, and we review the data we hold at least once every two years. If you’d like more information about how we store your data, please contact us directly.

In particular you could expect to receive from us:

Marketing Information (marketing offers and updates)

News Subscription (receive timely updates with the latest blog posts)

Types of data we collect

When you register your details on our website, register your interest through any other interactions (e.g. enquiries at events) or purchase our services we’ll collect the kind of standard, non-sensitive information you would expect a marketing agency specialising in B2B, to request for marketing purposes. For example, we’ll ask for:

Your name
Your job title
Your email address and contact number
Your organisation

Use of cookies

True Agency Limited uses cookies and other third-party tracking technologies in our websites and across other websites that help us collect other information about our customers’ and users’ preferences. You can choose to permit or restrict the use of these technologies through your personal browser settings. True Agency Limited cookies do not contain any personally identifying information.

You can change your Cookie Settings at any time, but parts of our site may not function correctly without them.

Third party data

True Agency Limited may receive data about organisations, industries, website visitors, marketing campaigns and other matters related to our business from our partners, affiliates or others, that we use to make our own information better or more useful.

This data may be combined with other information we collect and might include aggregate level data, such as which IP addresses correspond to zip codes or countries. Or it might be more specific: for example, how well an online marketing or email campaign performed.

Additional information provided to True Agency Limited

We may receive and store other information when submitted to our websites or if you participate in an activity or event, apply for a job, request support, interact with our social media accounts or otherwise communicate with True Agency Limited.

True Agency Limited may transfer Your Data if True Agency Limited is acquired by or merged with another company. True Agency Limited will provide notice before this occurs and will post a new Policy if necessary.

Your rights over the personal data we hold

You can reasonably request access to the personal data we hold on you, at any time, and we will provide that information free of charge within one month of your request at the latest.

You can request inaccurate or incomplete personal data held on you to be rectified or completed or for your personal data to be suppressed or erased, and we will respond within one month of your request at the latest.

We will supply any data you request in a CSV file.

Your right to object

You have the right to opt out of our direct marketing at any point, and we will deal with your request right away. You can unsubscribe from our emails automatically by submitting the unsubscribe form. Alternatively, you can amend your email preferences via any email you receive from us. To opt out of our direct mail or telephone marketing please call us on +44 (0) 207 952 2120 or email our Information Manager at

Data Protection Authority

You have the right to raise a concern or lodge a complaint with a supervisory authority. In the case of residents of the UK please see more information here.

Data security

To protect data stored on True Agency Limited servers, True Agency Limited regularly audits our system for possible vulnerabilities and attacks. While True Agency Limited will implement the security measures detailed above, transmission of information via the internet is not completely secure and therefore transmission via the internet is at your own risk.

True Agency Limited may store and process personal information collected on or other True Agency Limited websites in the UK or any other country including outside the European Economic Area ("EEA") in which True Agency Limited or its affiliates, subsidiaries or agents maintain facilities.

Changes to this Privacy Policy

We review our data protection and privacy procedures and policy regularly and post any changes to our Privacy Policy on this page. We will inform you via email of revisions to the Privacy Policy.