RESEARCH

THE RULE OF THREE IN EVERY PURCHASE DECISION

The B2B Brand Index Study is the world’s largest study of B2B marketing effectiveness.

Covering over 800 B2B case studies, within 23 sectors, across 26 leading economies of the world, the index identifies key effectiveness metrics.

The report proves the link between creativity and effectiveness and supports the argument for human-based stories in an era of thought-leadership, rationality, and an abundance of white paper marketing (like this ☺).

Read it and learn:

  • The top 3 brands in any market get 90% of sales.
  • Emotional messages were 94% more effective than rational or informative messages
  • The clear link between creativity and campaign effectiveness
  • The optimum balance of brand and activation expenditure
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