It’s our name, but also our philosophy. Every day, who we are reminds us to put truth into everything we do. Why? Because truth is king when it comes to creating memorable human ideas.
The B2B Brand Index Study is the world’s largest study of B2B marketing effectiveness.
Covering over 800 B2B case studies, within 23 sectors, across 26 leading economies of the world, the index identifies key effectiveness metrics.
The report proves the link between creativity and effectiveness and supports the argument for human-based stories in an era of thought-leadership, rationality, and an abundance of white paper marketing (like this ☺).