Our first year as IPA members: what it’s meant for us and our clients
The Institute of Practitioners in Advertising (IPA), incorporated by Royal Charter, is the professional body for agencies in the advertising, media and marketing communications industry. And it’s with great pride that True were elected as members in 2019.
True recognised for creativity and campaign effectiveness globally
True named Global B2B Creative Agency of the Year 2020 at ANA Global Ace Awards with four wins at ANA B2 Awards
Truth Sessions: Account Based Advertising
On Thursday we held the fourth webinar in our Truth Sessions series, taking an in-depth look at Account Based Advertising.
Protesting against the cliché
B2B marketing is still adorned with cringe-worthy clichés that company executives are approving! For some reason, a percentage of the business-to-business community seems to have an addiction to using a variety of clichés whether they appear in copy, graphics or photography.
BBN Number one international B2B marcomms agency
As the BBN London office, True is proud to announce that as of 2020 BBN is officially ranked as the number one international B2B marcomms agency.
We’re on a ‘Drum’ roll… four wins at The Drum Awards in one week
The results for The Drum B2B Awards and The Drum Content Awards are in, and we’re incredibly proud to announce that True won in all four of its shortlisted categories.