Blog

Stay in the loop with the latest B2B industry trends.

Advertising

4 results

12 May 2023 by Richard Parsons

The 95-5 Rule of Advertising

The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.

Blog

23 April 2021 by Grace Baron

Are You Proving the Value of Brand Building Activity?

Did you know that recent Financial Times research showed that 52% of business leaders and 30% of senior marketers rate their knowledge of the value of brand building as being ‘average’ to ‘very poor’.

Blog

6 July 2020 by Wendy Owen

Truth Sessions: Account Based Advertising

On Thursday we held the fourth webinar in our Truth Sessions series, taking an in-depth look at Account Based Advertising.

Blog

5 June 2019 by John Aitchison

2 for True at the B2 Awards

True have been successful once again at the ANA’s B2 Awards held in Chicago. This year we’re proud to pick up top awards for Best Out-of-Home Campaign and Best Digital Advertising Campaign.

Showing 1–4 of 4

Advertising

The 95-5 Rule of Advertising

Are You Proving the Value of Brand Building Activity?

Truth Sessions: Account Based Advertising

2 for True at the B2 Awards

Subscribe to the latestfrom True

Subscribe to the latest
from True