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Brand and storytelling

46 results

24 July 2026 by Ellie Nicolaou

Fujitsu on Brand vs Demand: Why Buyers Remember

At a recent Enterprise roundtable hosted by True and Andrea Clatworthy, Head of Europe Marketing Transformation at Fujitsu, we asked a room of senior B2B marketers how to influence buyers who are increasingly hard to reach.

Blog

2 July 2026 by Richard Parsons

We know what works. So what's holding B2B back?

B2B Ignite returned to London on 1 July, and the industry is in better shape than it sometimes gives itself credit for. The rooms were full and the conversations were sharp, and credit to the B2B Marketing team for building the programme around exactly the right ambition, marketers taking more control of growth.

Blog

14 January 2026 by Anna Stone

Don’t forget to watch the ads – Inspiration from a True Celebration of Creativity in B2B

Every year, we bring together client-side marketers to review and debate the best B2B creativity of the year. The breakthrough campaigns and the bold strategic thinking – presented by the brand leaders who made them.

Blog

2 May 2025 by Ellie Nicolaou

The Future of Brands 2025: A Fusion of Creativity x Media

The Future of Brands is the number one conference dedicated to showcasing the power media and advertising can hold for brands. Racing towards a future where both are supercharged by technology, data and science, brands face serious challenges—but even bigger opportunities.

Blog

12 May 2023 by Richard Parsons

The 95-5 Rule of Advertising

The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.

Blog

1 June 2021 by Grace Baron

Why B2B needs Don Draper

B2B marketing has a problem. It’s become repetitive, overly rational, and hyper-focused on the short-term. What B2B needs is to go back to its roots. What B2B needs, is Don Draper.

Showing 1–6 of 46

Brand and storytelling

Fujitsu on Brand vs Demand: Why Buyers Remember

We know what works. So what's holding B2B back?

Don’t forget to watch the ads – Inspiration from a True Celebration of Creativity in B2B

The Future of Brands 2025: A Fusion of Creativity x Media

The 95-5 Rule of Advertising

Why B2B needs Don Draper

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