Webinars & Events

What space can only you own?

Watch the session on mapping your category to find a distinctive position that only you can own.

Which moments win your category?

Watch the session on mapping the moments that bring buyers into your category — and deciding which to own.

Is your content built for the way AI now buys?

Watch the session on making your content work for the machine that finds you and the human who chooses you.

How hard is your creative really working?

Watch the session on scoring your creative objectively — and finding out what sharper work is worth.

What should your media budget actually be?

Watch the session on sizing your media budget against the evidence — and setting a number that’s built to win.

BEYOND THE ALGORITHM: THE NEW RULES OF B2B MARKETING EFFECTIVENESS

A masterclass for B2B marketers who want to stop blending in—and start building brands that actually grow in the AI era.

B2B opportunities in a changing media landscape

Connecting the dots in a WFH world

THE BUSINESS OF BRAND

How to prove its value and win market share in 2021

Maximising Creative Effectiveness in B2B

How to become more consistently successful at highly effective creative marketing

MAKE THEM FEEL

Inspiring Examples of Emotion in B2B

Account Based Advertising

How to increase reach and influence

Advantage in Adversity

Be smart when others are fearful. How B2B marketing leaders can help their companies emerge stronger post COVID-19

Creative Inspiration

Key Insights for B2B Marketers

Our exclusive satellite event for B2B marketers as part of the IPA Effectiveness Conference 2024.

B2B NEEDS DON DRAPER LIVE

We’re bringing you our first live webinar of B2B Needs Don Draper

THE GOOD, THE BAD & THE UGLY

A creative showcase of some of the best and worst ads in B2B

Quantum Marketing: a new dawn for B2B

How B2B marketers can take control of unpredictable buyers with Quantum Marketing