In this 1 hour on demand webinar we dive into a creative showcase of some of the best and worst B2B ads. Creativity is too often judged using subjective measures, so we looked at the science behind the art of making an effective ad, using results from System1’s extraordinary testing which uses facial recognition technology.
We explore:
- How do you measure creative effectiveness?
- How do you ensure you have the right level of brand fluency?
- What are the most impactful emotions to design for?
- How do you capture and maintain attention?
- What's the recipe for success when it comes to creating memorable content?
So join our very own Cos Mingides, Martin Harrison & Richard Parsons as they delve into the good, the bad & the ugly B2B ads of the past few years.
