Media consumption in B2B is now more fragmented than ever, with buyers having multiple options at their disposal for consuming content. But, as we move into a WFH world, B2B buyers are no longer where they used to be - calling for an overhaul of the channel mix we use to reach them.
With advancements in addressable TV, and new technology that allows B2B marketers to connect the dots across channels, there’s a new opportunity for B2B brands to achieve hyper-targeted, efficient reach at scale.
Watch on demand as we explore how TV and digital can work in harmony to deliver a more connected experience, create more business value, and importantly, provide clarity on what’s working.
We developed a 45-minute session packed with all you need to know about the changing media landscape for targeting B2B buyers. We brought this to life with real-world examples and share the latest advancements in programmatic tech to ensure ROI.
DISCUSSION TOPICS:
- What's changed for the B2B buyer?
- How has addressable TV evolved and how can B2B brands use it cost-effectively?
- How can you track and continue the engagement online?
- What does a harmonious TV & Social campaign look like?
- How do you track ROI and what new models are available?
- Real-world case studies that demonstrate the potential for B2B brands
