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Latest Blog

24 July 2026 by Ellie Nicolaou

Fujitsu on Brand vs Demand: Why Buyers Remember

At a recent Enterprise roundtable hosted by True and Andrea Clatworthy, Head of Europe Marketing Transformation at Fujitsu, we asked a room of senior B2B marketers how to influence buyers who are increasingly hard to reach.

Blog

17 July 2026 by Anna Stone

A Celebration of Effectiveness in B2B

There’s a lot of research about effectiveness in B2B but how do you turn the principles into a reality.

Blog

2 July 2026 by Richard Parsons

We know what works. So what's holding B2B back?

B2B Ignite returned to London on 1 July, and the industry is in better shape than it sometimes gives itself credit for. The rooms were full and the conversations were sharp, and credit to the B2B Marketing team for building the programme around exactly the right ambition, marketers taking more control of growth.

Blog

8 June 2026 by Cos Mingides

Airwallex Showed B2B How Sport Sponsorship Should Be Done

Most B2B Brands Rent Space in Sport. Airwallex Tried to Own It.

Blog

6 May 2026 by Cos Mingides

The Research Is Done. Now B2B Marketers Need to Grow a Backbone.

The evidence for effective B2B marketing is settled. So why are most marketers still not acting on it?

Blog

28 April 2026 by Richard Parsons

Inside the Judging Room: Trends and Contrasts at the ANA B2 Awards

Recently, I had the privilege of sitting on the judging panel for this year’s ANA B2 Awards. Reviewing the submissions provided a fascinating look under the hood of modern enterprise strategy, and several clear trends emerged that I am already discussing here at True.

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Latest Blog

Fujitsu on Brand vs Demand: Why Buyers Remember

A Celebration of Effectiveness in B2B

We know what works. So what's holding B2B back?

Airwallex Showed B2B How Sport Sponsorship Should Be Done

The Research Is Done. Now B2B Marketers Need to Grow a Backbone.

Inside the Judging Room: Trends and Contrasts at the ANA B2 Awards

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