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Stay in the loop with the latest B2B industry trends.

Strategy

35 results

28 April 2026 by Richard Parsons

Inside the Judging Room: Trends and Contrasts at the ANA B2 Awards

Recently, I had the privilege of sitting on the judging panel for this year’s ANA B2 Awards. Reviewing the submissions provided a fascinating look under the hood of modern enterprise strategy, and several clear trends emerged that I am already discussing here at True.

Blog

24 April 2026 by Cos Mingides

B2B brands aren't won in the pitch room. They're won long before it.

If you're a marketing leader still betting on sharper messaging to drive growth, this one's worth your time.

Blog

19 August 2025 by Anna Stone

Six Lessons for Marketing to SMEs: Insights from Our RoundTable with Sage

At a recent roundtable hosted by True and Sarah Sahyoun from Sage, we asked a roomful of Senior Marketers how to be successful in marketing to SMEs.

Blog

12 May 2023 by Richard Parsons

The 95-5 Rule of Advertising

The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.

Blog

23 April 2021 by Grace Baron

Are You Proving the Value of Brand Building Activity?

Did you know that recent Financial Times research showed that 52% of business leaders and 30% of senior marketers rate their knowledge of the value of brand building as being ‘average’ to ‘very poor’.

Blog

16 March 2021 by Becca Aynge

Facebook’s Upcoming Privacy Changes – What Advertisers Need to Know

If you thought conversations around user privacy and tracking were finally over with the death of Chrome’s 3rd Party Cookie … think again! Apple has announced its own plans to introduce changes to the way mobile app users are tracked and identified within iOS14.

Showing 1–6 of 35

Strategy

Inside the Judging Room: Trends and Contrasts at the ANA B2 Awards

B2B brands aren't won in the pitch room. They're won long before it.

Six Lessons for Marketing to SMEs: Insights from Our RoundTable with Sage

The 95-5 Rule of Advertising

Are You Proving the Value of Brand Building Activity?

Facebook’s Upcoming Privacy Changes – What Advertisers Need to Know

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