Blog

Stay in the loop with the latest B2B industry trends.

Strategy

36 results

16 March 2021 by Becca Aynge

Facebook’s Upcoming Privacy Changes – What Advertisers Need to Know

If you thought conversations around user privacy and tracking were finally over with the death of Chrome’s 3rd Party Cookie … think again! Apple has announced its own plans to introduce changes to the way mobile app users are tracked and identified within iOS14.

Blog

11 March 2021 by Allison Madell - BBN USA

Thought Leadership is Old Skool

As a 30-plus year PR/Marcom professional, “thought leadership” has been a part of nearly every PR program I have known. It makes sense, right? Every client wants to show others (employees, customers, competitors) how much they know and to be a recognized leader in their category.

Blog

6 July 2020 by Wendy Owen

Truth Sessions: Account Based Advertising

On Thursday we held the fourth webinar in our Truth Sessions series, taking an in-depth look at Account Based Advertising.

Blog

14 November 2019 by Tom Busby

We’re on a ‘Drum’ roll… four wins at The Drum Awards in one week

The results for The Drum B2B Awards and The Drum Content Awards are in, and we’re incredibly proud to announce that True won in all four of its shortlisted categories.