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Blog

Stay in the loop with the latest B2B industry trends.

Strategy

36 results
Bulb in box giving ideas through mailBlog
31 July 2018 by Pharoeuth Khem - BBN Denmark

Direct Mail that sells

A good direct mail can be worth its weight in gold. But you need to get the content just right. Here are some tips to help you on your way.

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justifying your marketing spend.jpgBlog
28 November 2017 by Jennifer Buchanan - BBN SCOTLAND

How to justify your marketing spend

In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.

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FINISHED IMAGE.jpgBlog
20 October 2017 by Leigh Stark - BBN AUSTRALIA

There are no bad search questions (except this one)

As experts in search, we get asked a lot of questions, and while there’s no such thing as a bad search question, there is one that you should never ask.

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Blog
28 June 2017 by Polly Griffiths

B2B TV Episode 2: How to effectively target SMEs

Our second episode of B2B TV involves True co-founders, Richard and Cos discussing some key considerations for targeting small to medium sized businesses. Including broadcast and news media, data propensity modelling and social media.

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Blog
13 April 2017 by Amanda Rufer - BBN USA

Top 5 things to know about personas

WHAT IS A PERSONA? A user/design persona is a great way to represent the users who you are designing for. Eeva Ilama does a great job summarizing the role of a persona in her article Creating Personas on UX Booth:

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Blog
10 April 2017 by Gopal Kishore - BBN Singapore

7 steps to plan a B2B content marketing strategy

It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy.

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