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Strategy

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Blog

28 November 2017 by Jennifer Buchanan - BBN SCOTLAND

How to justify your marketing spend

In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.

Blog

20 October 2017 by Leigh Stark - BBN AUSTRALIA

There are no bad search questions (except this one)

As experts in search, we get asked a lot of questions, and while there’s no such thing as a bad search question, there is one that you should never ask.

Blog

28 June 2017 by Polly Griffiths

B2B TV Episode 2: How to effectively target SMEs

Our second episode of B2B TV involves True co-founders, Richard and Cos discussing some key considerations for targeting small to medium sized businesses. Including broadcast and news media, data propensity modelling and social media.

Blog

13 April 2017 by Amanda Rufer - BBN USA

Top 5 things to know about personas

WHAT IS A PERSONA? A user/design persona is a great way to represent the users who you are designing for. Eeva Ilama does a great job summarizing the role of a persona in her article Creating Personas on UX Booth:

Blog

10 April 2017 by Gopal Kishore - BBN Singapore

7 steps to plan a B2B content marketing strategy

It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy.

Blog

17 February 2017 by Richard Parsons

If marketers are architects, how should they structure their own building?

Continued from my previous post If marketers should be the equivalent of architects designing and building beautiful edifices founded on a series of platforms – the most important of which is creative – it follows that the way we structure our businesses should reflect this.

Showing 13–18 of 35

Strategy

How to justify your marketing spend

There are no bad search questions (except this one)

B2B TV Episode 2: How to effectively target SMEs

Top 5 things to know about personas

7 steps to plan a B2B content marketing strategy

If marketers are architects, how should they structure their own building?

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