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Strategy

35 results

9 February 2017 by Richard Parsons

Introducing B2B TV...

Under the Influence is our first B2B TV show produced to get us all thinking about how we can make our industry more successful, engaging, creative and human.

Blog

6 February 2017 by Ben Verleysen - BBN Belgium

Marketing = Science + gut feeling

Computers and software are taking over many of our core tasks in marketing. Gut feeling can't be dictated to or coded, though. However important hard science and analyses might be, you need to mix them with a gentle dose of gut feeling to achieve successful campaigns.

Blog

11 January 2017 by Rory Vieyra

Instinct vs. Data

Gut-feeling and empirical evidence are the two methods by which people make decisions. But which is better?

Blog

30 November 2016 by Richard Parsons

Fishing, Pulling and Statistics

Continued from my previous post All this talk of creativity, the big idea and long-term thinking doesn’t meanI’m against measuring stuff. As I’ve already said, the point is that metrics should inform us, not dictate to us.

Blog

29 November 2016 by Richard Parsons

So Here’s the Strategy…Look, Kittens!

One of my criticisms of B2B marketing is that it is still too dominated by old-school, US-style thinking – product-driven and financially obsessed. The corporate culture is all about the quarterly report – the numbers – and that leads to a reductive, short-term approach. It’s like we’ve all got attention deficit disorder.

Blog

29 September 2016 by Annette Fernandes-Poyser - BBN Central

Strategy

Introducing B2B TV...

Marketing = Science + gut feeling

Instinct vs. Data

Fishing, Pulling and Statistics

So Here’s the Strategy…Look, Kittens!

Top Ten Tips For Creating Engaging Content

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