Under the Influence is our first B2B TV show produced to get us all thinking about how we can make our industry more successful, engaging, creative and human.
View our first episode where we discuss ‘Emotional vs Rational’ in B2B marketing.
You can also download our latest whitepaper, which gives insight into the results of the largest study of B2B marketing effectiveness.
Key findings include:
• The top 3 brands in any market get 90% of the sales
• The optimum balance of brand and activation expenditure is 60:40
BlogRecently, I had the privilege of sitting on the judging panel for this year’s ANA B2 Awards. Reviewing the submissions provided a fascinating look under the hood of modern enterprise strategy, and several clear trends emerged that I am already discussing here at True.
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BlogThe 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.
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BlogTrue has been shortlisted for Best B2B at the Brand Film Awards EMEA 2021, the awards scheme from PRWeek and Campaign, for our campaign with ROCKWOOL: The 7 Strengths of Stone Test Series.
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