Episode 01 | 19 min | Richard Parsons

Richard Parsons is the Co-Founder and Managing Director at True, one half of the creative spark for this podcast series. True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact.

We talk about: What being 'a bit more Don Draper' means to him; Richard's purpose behind launching this podcast; why he co-founded True; ABM and how it should be done properly; and what makes great work stand out.

We hope you enjoy our fascinating conversation with Richard.

Episode 02 | 20 min | Cos Mingides

Cos Mingides is one of the Co-Founding Partners at True, one half of the creative spark for this podcast series. True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact.

We talk about: What being 'a bit more Don Draper' means to him and his purpose behind launching this podcast; why he co-founded True; what B2B advertising is lacking; the 5 principles of growth in B2B marketing, and why some marketers don't use it.

We hope you enjoy our fascinating conversation with Cos.

Episode 03 | 19 min | Mark Cullen

Mark Cullen is the Chief Marketing Officer at Simon Kucher & Partners. Simon Kucher & Partners is a global consulting firm specialising in strategy, marketing, pricing, and sales. Founded in 1985, the company now has around 1,400 professionals worldwide and is regarded as the world's leading pricing advisor and thought leader.

We talk about: How stand-up comedy experience translates into marketing; risk taking and making the difference; growing your top line vs cutting costs; and the importance of writing a good creative brief.

We hope you enjoy our exquisite conversation with Mark.