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Effectiveness

14 results

24 July 2026 by Ellie Nicolaou

Fujitsu on Brand vs Demand: Why Buyers Remember

At a recent Enterprise roundtable hosted by True and Andrea Clatworthy, Head of Europe Marketing Transformation at Fujitsu, we asked a room of senior B2B marketers how to influence buyers who are increasingly hard to reach.

Blog

17 July 2026 by Anna Stone

A Celebration of Effectiveness in B2B

There’s a lot of research about effectiveness in B2B but how do you turn the principles into a reality.

Blog

8 June 2026 by Cos Mingides

Airwallex Showed B2B How Sport Sponsorship Should Be Done

Most B2B Brands Rent Space in Sport. Airwallex Tried to Own It.

Blog

6 May 2026 by Cos Mingides

The Research Is Done. Now B2B Marketers Need to Grow a Backbone.

The evidence for effective B2B marketing is settled. So why are most marketers still not acting on it?

Blog

14 October 2025 by Anna Stone

Beyond the Algorithm: The Five New Rules of B2B Marketing Effectiveness

Every B2B marketer is experimenting with AI right now. The tools are everywhere—from content generation to predictive analytics, from creative testing to audience targeting. But if everyone has access to the same technology, where does the competitive advantage actually come from?

Blog

9 September 2025 by Cos Mingides

True Achieves IPA Effectiveness Accreditation Once Again – Leading the Way in B2B

We're very proud to share that True has once again achieved IPA Effectiveness Accreditation — making us one of only 12 agencies to have earned the accolade every year it has been awarded, since 2021.

Showing 1–6 of 14

Effectiveness

Fujitsu on Brand vs Demand: Why Buyers Remember

A Celebration of Effectiveness in B2B

Airwallex Showed B2B How Sport Sponsorship Should Be Done

The Research Is Done. Now B2B Marketers Need to Grow a Backbone.

Beyond the Algorithm: The Five New Rules of B2B Marketing Effectiveness

True Achieves IPA Effectiveness Accreditation Once Again – Leading the Way in B2B

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