Blog

Stay in the loop with the latest B2B industry trends.

Effectiveness

14 results

28 July 2025 by Ellie Nicolaou

Proving Marketing’s True Impact in B2B: Insights from Snowflake’s Round Table

Our founder, Cos Mingides recently joined a round table hosted by Snowflake and B2B Marketing to tackle one of the industry’s toughest—and most important—challenges: proving the true commercial impact of marketing in B2B.

Blog

28 February 2025 by Anna Stone

Industry Goals For 2025: Did we mention effectiveness ?

The Drum’s recent Predictions event covered everything from antihyperstimulisation and middlenials to aura beauty and whether AI is democratising data. There were some cautionary tales and worrying stats – but overall the future feels exciting.

Blog

25 September 2023 by Amélie La Fayette

True retains its status as IPA Effectiveness Accredited Agency

B2B agency True has gained IPA Effectiveness Accreditation for the second time, and remains the only B2B agency to receive this special recognition.

Blog

12 May 2023 by Richard Parsons

The 95-5 Rule of Advertising

The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.

Blog

8 December 2021 by Grace Baron

Cannes Lions is giving B2B its time in the spotlight

B2B is finally being given the ultimate platform to celebrate creative excellence. Cannes Lions have launched a new Creative B2B Lions Awards and it couldn’t have come at a better time. Set to honour innovative, effective and game-changing creative work in B2B, this announcement strikes a poignant moment in B2B history as a sure sign that things have changed.

Blue background with confetti falling and a white badge in the centre reading 'Effectiveness Accredited 2021-23' from the IPA

Blog

17 September 2021 by Grace Baron

True Only B2B Agency to Receive IPA Effectiveness Accreditation

An announcement from the agency about how proud we are to be on the inaugural list. How it is testament to our focus on commercial effectiveness and the results we generate for our clients.

Showing 7–12 of 14

Effectiveness

Proving Marketing’s True Impact in B2B: Insights from Snowflake’s Round Table

Industry Goals For 2025: Did we mention effectiveness ?

True retains its status as IPA Effectiveness Accredited Agency

The 95-5 Rule of Advertising

Cannes Lions is giving B2B its time in the spotlight

True Only B2B Agency to Receive IPA Effectiveness Accreditation

Subscribe to the latestfrom True

Subscribe to the latest
from True