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Effectiveness

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12 May 2023 by Richard Parsons

The 95-5 Rule of Advertising

The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.

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8 December 2021 by Grace Baron

Cannes Lions is giving B2B its time in the spotlight

B2B is finally being given the ultimate platform to celebrate creative excellence. Cannes Lions have launched a new Creative B2B Lions Awards and it couldn’t have come at a better time. Set to honour innovative, effective and game-changing creative work in B2B, this announcement strikes a poignant moment in B2B history as a sure sign that things have changed.

Blue background with confetti falling and a white badge in the centre reading 'Effectiveness Accredited 2021-23' from the IPA

Blog

17 September 2021 by Grace Baron

True Only B2B Agency to Receive IPA Effectiveness Accreditation

An announcement from the agency about how proud we are to be on the inaugural list. How it is testament to our focus on commercial effectiveness and the results we generate for our clients.

Blog

13 September 2021 by Emily Clark

Quantum Marketing: A new dawn for B2B

For centuries, scientists believed in the 'planetary model' of the atom, consisting of a nucleus and then a bunch of tiny electrons, making neat, predictable circles around that nucleus. This theory mimicked the physics of outer space and therefore seemed to make perfect sense.

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3 September 2021 by Grace Baron

Three Cheers for the B2B Marketing Awards

True has been shortlisted for three awards at the 2021 B2B Marketing Awards for our campaign, ‘Catching Feels’ for PERGRAPHICA, Mondi in partnership with Adobe Stock. We’re thrilled to be alongside some brilliant campaigns and recognised by the B2B Marketing Awards who are designed to honour the most innovative, creative, and forward-thinking marketers.

Showing 13–17 of 17

Effectiveness

The 95-5 Rule of Advertising

Cannes Lions is giving B2B its time in the spotlight

True Only B2B Agency to Receive IPA Effectiveness Accreditation

Quantum Marketing: A new dawn for B2B

Three Cheers for the B2B Marketing Awards

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