Our second episode of B2B TV involves True co-founders, Richard and Cos discussing some key considerations for targeting small to medium sized businesses. Including broadcast and news media, data propensity modelling and social media.
Check out our second episode to discover more about effectively targeting SMEs.
If you missed our first episode: emotional vs rational, which gives insight into the results of the largest study of B2B marketing effectiveness, you can still catch-up and download the whitepaper.
BlogUnder the Influence is our first B2B TV show produced to get us all thinking about how we can make our industry more successful, engaging, creative and human.
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BlogRecently, I had the privilege of sitting on the judging panel for this year’s ANA B2 Awards. Reviewing the submissions provided a fascinating look under the hood of modern enterprise strategy, and several clear trends emerged that I am already discussing here at True.
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BlogIf you're a marketing leader still betting on sharper messaging to drive growth, this one's worth your time.
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