Join agency founders, Cos Mingides and Richard Parsons, as they showcase some of the best examples of B2B creativity in recent years – discussing creative strategies, campaign effectiveness and how each drove a specific emotional response.
A must for any marketer looking to enhance creativity in their communications to engage with today’s B2B buyer.
Discussion topics:
- The business case for creativity
- The importance of being memorable
- Tapping into popular culture
- How creativity can be your USP
- The power of a single-minded idea
- Creatively thinking beyond traditional ads
