The IPA Effectiveness Conference 2024 brought together top industry leaders and cutting-edge research, redefining the future of marketing effectiveness and serving as a catalyst for innovation.
It was more than just a conference; attendees had a front-row seat to the future of marketing, where data and creativity collided to spark groundbreaking ideas and push the boundaries of what’s possible.
Following the conference, we hosted an exclusive webinar to summarise key insights for B2B marketers.
We explored:
- The Neuroscience of Laughter: Latest research, revealing why most of what we think about emotion is incorrect.
- Creative Consistency: Insights into long-term creative strategies from System1’s latest research.
- General Learnings from the General Election: Applying political understanding in B2B marketing.
- The Future Value of Present Spend: New research from Magic Numbers, demonstrating the value of your marketing plans to the most important audience: Finance.
