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Brand and storytelling

49 results

2 May 2025 by Ellie Nicolaou

The Future of Brands 2025: A Fusion of Creativity x Media

The Future of Brands is the number one conference dedicated to showcasing the power media and advertising can hold for brands. Racing towards a future where both are supercharged by technology, data and science, brands face serious challenges—but even bigger opportunities.

Blog

12 May 2023 by Richard Parsons

The 95-5 Rule of Advertising

The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.

Blog

1 June 2021 by Grace Baron

Why B2B needs Don Draper

B2B marketing has a problem. It’s become repetitive, overly rational, and hyper-focused on the short-term. What B2B needs is to go back to its roots. What B2B needs, is Don Draper.

Blog

10 May 2021 by Grace Baron

We're shortlisted for the Brand Film awards EMEA

True has been shortlisted for Best B2B at the Brand Film Awards EMEA 2021, the awards scheme from PRWeek and Campaign, for our campaign with ROCKWOOL: The 7 Strengths of Stone Test Series.

Blog

9 August 2019 by Tom Busby

Not one, not two but three

True have been shortlisted for three awards at this year’s B2B Marketing Awards. Their hugely successful 7 Strengths of Stone Test Series campaign for ROCKWOOL, continues to attract the attention of award judges.

Blog

24 September 2018 by Richard Parsons

How creativity leads to better results

Creative agencies have always struggled to prove their value. So why is it that the task seems to be even harder today?

Showing 7–12 of 49

Brand and storytelling

The Future of Brands 2025: A Fusion of Creativity x Media

The 95-5 Rule of Advertising

Why B2B needs Don Draper

We're shortlisted for the Brand Film awards EMEA

Not one, not two but three

How creativity leads to better results

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