Brand And Storytelling

01 June 2021 by Grace Baron

Why B2B needs Don Draper

B2B marketing has a problem. It’s become repetitive, overly rational, and hyper-focused on the short-term. What B2B needs is to go back to its roots. What B2B needs, is Don Draper.

Continue Reading

10 May 2021 by Grace Baron

We're shortlisted for the Brand Film awards EMEA

True has been shortlisted for Best B2B at the Brand Film Awards EMEA 2021, the awards scheme from PRWeek and Campaign, for our campaign with ROCKWOOL: The 7 Strengths of Stone Test Series.

Continue Reading

09 August 2019 by Tom Busby

Not one, not two but three

True have been shortlisted for three awards at this year’s B2B Marketing Awards. Their hugely successful 7 Strengths of Stone Test Series campaign for ROCKWOOL, continues to attract the attention of award judges.

Continue Reading

24 September 2018 by Richard Parsons

How creativity leads to better results

Creative agencies have always struggled to prove their value. So why is it that the task seems to be even harder today?

Continue Reading

13 July 2018 by Jack James Clark

Hello Hello - An insight into my internship at True

Over the last four weeks, I have taken an internship at True, during which I have experienced a concise insight to all aspects of the agency world and been immersed in the fast-paced, creative yet structured environment True runs to ensure its success.

Continue Reading

09 February 2018 by Julianne Muli

Nostalgia – leveraging past success to drive future growth

With Christmas already a distant memory, there is one thing we will never fail to forget about the annual holiday – the giddy excitement it would bring us as a child.

Continue Reading