Brand And Storytelling

09 August 2019 by Tom Busby

Not one, not two but three

True have been shortlisted for three awards at this year’s B2B Marketing Awards. Their hugely successful 7 Strengths of Stone Test Series campaign for ROCKWOOL, continues to attract the attention of award judges.

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24 September 2018 by Richard Parsons

How creativity leads to better results

Creative agencies have always struggled to prove their value. So why is it that the task seems to be even harder today?

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13 July 2018 by Jack James Clark

Hello Hello - An insight into my internship at True

Over the last four weeks, I have taken an internship at True, during which I have experienced a concise insight to all aspects of the agency world and been immersed in the fast-paced, creative yet structured environment True runs to ensure its success.

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09 February 2018 by Julianne Muli

Nostalgia – leveraging past success to drive future growth

With Christmas already a distant memory, there is one thing we will never fail to forget about the annual holiday – the giddy excitement it would bring us as a child.

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16 November 2017 by Polly Griffiths

Five emotions for five B2B campaigns

Emotions just aren’t used enough in B2B marketing campaigns. Yes, we have the constant use of happy ads and campaigns that give off positive vibes leaving people with a positive thinking about the brand, but that’s just not enough anymore.

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27 October 2017 by JoDee George - BBN USA

Put people – not product – at the center of everything you do

Business-to-business marketing is undergoing a much-needed makeover to better align to sales and business results. Old ways of thinking aren’t going to deliver the results needed. Whether your business now claims their territory as B2B, or B2B2C or B2P (people) or B2H (human), a shift in focus is warranted.

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