Truth Sessions: Account Based Advertising
On Thursday we held the fourth webinar in our Truth Sessions series, taking an in-depth look at Account Based Advertising.
Protesting against the cliché
B2B marketing is still adorned with cringe-worthy clichés that company executives are approving! For some reason, a percentage of the business-to-business community seems to have an addiction to using a variety of clichés whether they appear in copy, graphics or photography.