13 September 2021 by Emily Clark

Quantum Marketing: A new dawn for B2B

For centuries, scientists believed in the 'planetary model' of the atom, consisting of a nucleus and then a bunch of tiny electrons, making neat, predictable circles around that nucleus. This theory mimicked the physics of outer space and therefore seemed to make perfect sense.

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23 April 2021 by Grace Baron

Are You Proving the Value of Brand Building Activity?

Did you know that recent Financial Times research showed that 52% of business leaders and 30% of senior marketers rate their knowledge of the value of brand building as being ‘average’ to ‘very poor’.

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26 March 2021 by BBN Partners

What Makes Good B2B Content?

Without good content, you may have a nicely designed website that won’t hold peoples’ attention; or social media messaging that no one reads. 

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16 March 2021 by Becca Aynge

Facebook’s Upcoming Privacy Changes – What Advertisers Need to Know

If you thought conversations around user privacy and tracking were finally over with the death of Chrome’s 3rd Party Cookie … think again! Apple has announced its own plans to introduce changes to the way mobile app users are tracked and identified within iOS14.

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06 July 2020 by Wendy Owen

Truth Sessions: Account Based Advertising

On Thursday we held the fourth webinar in our Truth Sessions series, taking an in-depth look at Account Based Advertising. 

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18 March 2020 by BBN Partners

Protesting against the cliché

B2B marketing is still adorned with cringe-worthy clichés that company executives are approving! For some reason, a percentage of the business-to-business community seems to have an addiction to using a variety of clichés whether they appear in copy, graphics or photography.

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