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Six Lessons for Marketing to SMEs: Insights from Our RoundTable with Sage
At a recent roundtable hosted by True and Sarah Sahyoun from Sage, we asked a roomful of Senior Marketers how to be successful in marketing to SMEs.
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A View From Gen Z : TouchPoints Launch 2025
As an apprentice at True, I’ve loved every moment learning about the advertising industry. I’m thrilled to have been asked by the IPA to report on my experiences as a Gen Z so far, and when attending different industry events. This month, I was invited to their annual TouchPoints launch—where they unveiled their database of UK media, used by agencies and owners to gain unique insights into consumer behaviour.
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All about SME'S
How creative effectiveness can become your competitive advantage when targeting SMEs.
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Navigating the Future of B2B Agencies with AI: A view from a Gen Z
Starting out in the B2B world as an Account Executive at True, I’ve quickly learned that AI is no longer some far-off tech buzzword. Join me as I dive into why AI is so much more than that.
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Quantum Marketing: A new dawn for B2B
For centuries, scientists believed in the 'planetary model' of the atom, consisting of a nucleus and then a bunch of tiny electrons, making neat, predictable circles around that nucleus. This theory mimicked the physics of outer space and therefore seemed to make perfect sense.
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Are You Proving the Value of Brand Building Activity?
Did you know that recent Financial Times research showed that 52% of business leaders and 30% of senior marketers rate their knowledge of the value of brand building as being ‘average’ to ‘very poor’.
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