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Data, Vibes and Why Gen Z Actually Cares
Courtesy of the IPA Insight Summit 2025, providing a deep dive into the importance of insight, the discipline to effective advertising, and plenty of fresh perspectives and learnings.
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Cookieless Thoughts
Adapting to a Cookieless Future in B2B Marketing
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Facebook’s Upcoming Privacy Changes – What Advertisers Need to Know
If you thought conversations around user privacy and tracking were finally over with the death of Chrome’s 3rd Party Cookie … think again! Apple has announced its own plans to introduce changes to the way mobile app users are tracked and identified within iOS14.
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