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A View From Gen Z : TouchPoints Launch 2025
As an apprentice at True, I’ve loved every moment learning about the advertising industry. I’m thrilled to have been asked by the IPA to report on my experiences as a Gen Z so far, and when attending different industry events. This month, I was invited to their annual TouchPoints launch—where they unveiled their database of UK media, used by agencies and owners to gain unique insights into consumer behaviour.
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Data, Vibes and Why Gen Z Actually Cares
Courtesy of the IPA Insight Summit 2025, providing a deep dive into the importance of insight, the discipline to effective advertising, and plenty of fresh perspectives and learnings.
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Cookieless Thoughts
Adapting to a Cookieless Future in B2B Marketing
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Facebook’s Upcoming Privacy Changes – What Advertisers Need to Know
If you thought conversations around user privacy and tracking were finally over with the death of Chrome’s 3rd Party Cookie … think again! Apple has announced its own plans to introduce changes to the way mobile app users are tracked and identified within iOS14.
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