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Episode 05 | 33 min | Susi O'Neill

Susi O’Neill is Head of Brand Content at Kaspersky. She leads global editorial and creative delivery for B2B brand projects for Kaspersky, the world's largest privately-owned cybersecurity firm. Susi leads multi-disciplinary teams to transform data insight into high performing brand strategy and digital experiences. Her team crafts video, multimedia and thought leadership brand awareness content that turns heads and wins awards.

We talk about: How Kaspersky makes content relevant for all customer bases; what Kaspersky's brand strategy 'Bring on the future' means; how to make the topic of cyber security engaging & fun to build brand; the role of fame & how B2B brands should think about achieving it; and what makes a successful agency and campaign.

We hope you enjoy our captivating conversation with Susi.

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