Blog
Podcasts
Webinars
Research
-
Welcome back to another episode of B2B Needs Don Draper, the podcast that turns B2B marketing into an art form, Don Draper style!
Today, we’re joined by Sumi Shukla, VP of Marketing at Riverbed Technology. Sumi has been instrumental in shaping marketing strategies for Riverbed, a leader in network performance monitoring, application performance management, and wide area networks. In this episode, we explore how Riverbed, a challenger brand, competes with industry giants like Cisco and Dell through innovative marketing approaches.
We discuss: Riverbed's challenger strategy of leveraging deep customer insights and targeted messaging, the emphasis on customer-centric marketing through personal understanding and journey mapping, the innovative use of video and employee advocacy to drive engagement, the balance between rational product content and emotive thought leadership, and strategies for building brand advocacy through community-building and tailored engagement programs.
View all episodes -
Eff*Up B2B Volume 1: Beyond ROI
Three principles to shift from bullsh*t metrics to business metrics.
Download
-
Blog
Navigating the Shifting Sands of the DMU
Continue Reading
-
Truth Sessions webinar 7
Quantum Marketing: a new dawn for B2B
How B2B marketers can take control of unpredictable buyers with Quantum Marketing
-
Blog
The Future of Brands 2025: A Fusion of Creativity x Media
Continue Reading
-
Truth Sessions webinar 5
Maximising creative effectiveness in B2B
How to be successful at effective creative marketing
-
Subscribe to the latest from True
For the latest trends, B2B TV episodes and industry thinking -
Whitepaper: The ‘Rule of Three’ in any purchase decision.
Read to discover the link between creativity and sales
Download
-
Blog
How to Drive Real Business Growth from Marketing
Continue Reading
-
Blog
All about SME'S
Continue Reading
-
Truth Sessions webinar 1
Creative inspiration session
Showcasing the best examples of creativity in B2B
-
Truth Sessions webinar 3
Account based advertising
How to increase reach and influence
