Blog
Podcasts
Webinars
Research
-
Brian Rowley is the VP of Marketing at Panasonic Connect. He leads all functions of the brand marketing team, including: brand strategy, creative, go-to-market execution, PR, and brand voice. As a natural storyteller, Brian also uses creative campaigns to grow brand awareness. This has allowed him to deliver revenue and profitability for five business units valued at $1B in annual revenue.
We talk about: influencing the minds of future buyers and balancing competing priorities of brand and demand. As well as, how B2B marketers can harness emotional messaging and the power of distinctive assets.
View all episodes -
The Modern B2B Marketer’s Toolkit
Arming you with the tools to succeed as a modern B2B marketer.
Download
-
Blog
What I learnt at the BBN Academy
Continue Reading
-
Truth Sessions webinar 7
Quantum Marketing: a new dawn for B2B
How B2B marketers can take control of unpredictable buyers with Quantum Marketing
-
Blog
True wins two IPA Effectiveness Awards
Continue Reading
-
Truth Sessions webinar 5
Maximising creative effectiveness in B2B
How to be successful at effective creative marketing
-
Truth Sessions webinar 3
Account based advertising
How to increase reach and influence
-
Subscribe to the latest from True
For the latest trends, B2B TV episodes and industry thinking -
Whitepaper: The ‘Rule of Three’ in any purchase decision.
Read to discover the link between creativity and sales
Download
-
Blog
Andrew Godley joins True as Managing Director
Continue Reading
- Tweets by @TrueB2B
-
Blog
True wins big at The Global Ace Awards
Continue Reading
-
Truth Sessions webinar 1
Creative inspiration session
Showcasing the best examples of creativity in B2B
