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Sara Richter is CMO at Emarsys, the omni-channel customer engagement platform, which empowers marketers to build, launch, and scale personalised cross-channel campaigns that drive business outcomes. Sara is a creative marketing leader with more than 15 years of experience in high-growth, fast-paced martech organisations. She is passionate about building revenue-oriented marketing teams.
We talk about: the challenge of marketing to marketers and advice for B2B brands facing a likely economic downturn. As well as how big brand campaigns can drive short-term sales, and why now is the ‘Golden Age’ of marketing.
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The Modern B2B Marketer’s Toolkit
Arming you with the tools to succeed as a modern B2B marketer.
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What I learnt at the BBN Academy
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Truth Sessions webinar 7
Quantum Marketing: a new dawn for B2B
How B2B marketers can take control of unpredictable buyers with Quantum Marketing
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Blog
True wins two IPA Effectiveness Awards
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Truth Sessions webinar 5
Maximising creative effectiveness in B2B
How to be successful at effective creative marketing
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Truth Sessions webinar 3
Account based advertising
How to increase reach and influence
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Andrew Godley joins True as Managing Director
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True wins big at The Global Ace Awards
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Truth Sessions webinar 1
Creative inspiration session
Showcasing the best examples of creativity in B2B
