Account Based Advertising

How to increase reach and influence

  • On demand
  • 1 hour

Watch on demand as we explore Account Based Advertising in B2B, finding out how it can supercharge the traditional Account Based Marketing model by increasing reach and effectiveness. We discuss a targeted vs broad reach approach and chat to Ineke Vermeulen from Atos about her experience of integrating Account Based Advertising into a wider ABM marketing strategy.

Discussion topics:

  • How ABM has evolved and what this means for B2B strategies
  • How to use Account Based Advertising for precision targeting but with a wide reach
  • How to gain competitive advantage by increasing perceived share of voice

With guest speaker from:

  • Atos
    Ineke Vermeulen

    Ineke Vermeulen
    Global Head of Digital Workplace and Application Cloud Transformation Marketing


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Hosted by

  • Richard Parsons

    Richard Parsons
    Founding Partner, True

  • Cos Mingides

    Cos Mingides
    Founding Partner, True