Watch on demand as we explore Account Based Advertising in B2B, finding out how it can supercharge the traditional Account Based Marketing model by increasing reach and effectiveness. We discuss a targeted vs broad reach approach and chat to Ineke Vermeulen from Atos about her experience of integrating Account Based Advertising into a wider ABM marketing strategy.
Discussion topics:
- How ABM has evolved and what this means for B2B strategies
- How to use Account Based Advertising for precision targeting but with a wide reach
- How to gain competitive advantage by increasing perceived share of voice
