Creative agencies have always struggled to prove their value. So why is it that the task seems to be even harder today?
Over the last four weeks, I have taken an internship at True, during which I have experienced a concise insight to all aspects of the agency world and been immersed in the fast-paced, creative yet structured environment True runs to ensure its success.
Emotions just aren’t used enough in B2B marketing campaigns. Yes, we have the constant use of happy ads and campaigns that give off positive vibes leaving people with a positive thinking about the brand, but that’s just not enough anymore.
Despite the increasing digitalisation of the media, traditional channels are still doing very well.
With special guest, Creative Director; LJ Spencer, True’s founders showcase their favourite B2B ads from the last few years, in the latest episode of B2B TV.
Once you've done all your thinking, research, and empathizing, hopefully you have a pretty good idea what you want to say – what the brand narrative is going to be. It’s time to start synthesizing all those influences into the semblance of a big idea.
