Protesting against the cliché
B2B marketing is still adorned with cringe-worthy clichés that company executives are approving! For some reason, a percentage of the business-to-business community seems to have an addiction to using a variety of clichés whether they appear in copy, graphics or photography.
We’re on a ‘Drum’ roll… four wins at The Drum Awards in one week
The results for The Drum B2B Awards and The Drum Content Awards are in, and we’re incredibly proud to announce that True won in all four of its shortlisted categories.
How creativity leads to better results
Creative agencies have always struggled to prove their value. So why is it that the task seems to be even harder today?
Hello Hello - An insight into my internship at True
Over the last four weeks, I have taken an internship at True, during which I have experienced a concise insight to all aspects of the agency world and been immersed in the fast-paced, creative yet structured environment True runs to ensure its success.
Five emotions for five B2B campaigns
Emotions just aren’t used enough in B2B marketing campaigns. Yes, we have the constant use of happy ads and campaigns that give off positive vibes leaving people with a positive thinking about the brand, but that’s just not enough anymore.
Marketing is an art and content marketing is a speciality
Despite the increasing digitalisation of the media, traditional channels are still doing very well.