18 March 2020 by BBN Partners

Protesting against the cliché

B2B marketing is still adorned with cringe-worthy clichés that company executives are approving! For some reason, a percentage of the business-to-business community seems to have an addiction to using a variety of clichés whether they appear in copy, graphics or photography.

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14 November 2019 by Tom Busby

We’re on a ‘Drum’ roll… four wins at The Drum Awards in one week

The results for The Drum B2B Awards and The Drum Content Awards are in, and we’re incredibly proud to announce that True won in all four of its shortlisted categories.

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24 September 2018 by Richard Parsons

How creativity leads to better results

Creative agencies have always struggled to prove their value. So why is it that the task seems to be even harder today?

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13 July 2018 by Jack James Clark

Hello Hello - An insight into my internship at True

Over the last four weeks, I have taken an internship at True, during which I have experienced a concise insight to all aspects of the agency world and been immersed in the fast-paced, creative yet structured environment True runs to ensure its success.

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16 November 2017 by Polly Griffiths

Five emotions for five B2B campaigns

Emotions just aren’t used enough in B2B marketing campaigns. Yes, we have the constant use of happy ads and campaigns that give off positive vibes leaving people with a positive thinking about the brand, but that’s just not enough anymore.

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02 November 2017 by Peter Foubert - BBN Belgium

Marketing is an art and content marketing is a speciality

Despite the increasing digitalisation of the media, traditional channels are still doing very well.

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