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Creativity

Video is Unavoidable in B2B Marketing Today
14 July 2016 by Leo Boon Yeow - BBN Singapore

Video is Unavoidable in B2B Marketing Today

Video is the most powerful tool marketers have at their disposal. The popularity of video exploded last year, with the number of videos posted on Facebook leaping from 4 billion in April 2015 to 8 billion in September 2015.

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Let Me Tell You A Story...
14 July 2016 by Amelie Lafayette

Let Me Tell You A Story...

 In an excellent earlier blog post a spirited argument was put forward for the primacy of the image over the written word in advertising. However, I’d like to counter this with a, hopefully, spirited argument not only in favour of words, but lots of them. I’m talking about long copy.

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The Boy Who Could Fly
30 June 2016 by Fabio Orlando - BBN Canada

The Boy Who Could Fly

I was a weird kid. No, really.

When I was but a wee lad I believed a lot of things that most would deem inconceivable.

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Put Some Emotion In Your B2B Marketing Campaigns
23 June 2016 by Ashan Bhattacharya - BBN India

Put Some Emotion In Your B2B Marketing Campaigns

Marketers in the B2B space strongly feel that emotions have no significance in their marketing campaigns. But what if we tell you that it’s only partially true?

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It’s Show Time, Folks!
20 October 2015 by Olga Angelaki

It’s Show Time, Folks!

Words or pictures, pictures or words? This is the age-old argument for what works best in advertising.

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Gorillas and Bulls
21 September 2015 by Richard Parsons

Gorillas and Bulls

Once a brand knows what it stands for and knows what kind of relationship it has with its audience, its marketing can be more adventurous and take more risks. Cadbury’s ‘Drumming Gorilla’ ad is a prime example.

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