It’s our name, but also our philosophy. Every day, who we are reminds us to put truth into everything we do. Why? Because truth is king when it comes to creating memorable human ideas.
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Video is the most powerful tool marketers have at their disposal. The popularity of video exploded last year, with the number of videos posted on Facebook leaping from 4 billion in April 2015 to 8 billion in September 2015.
In an excellent earlier blog post a spirited argument was put forward for the primacy of the image over the written word in advertising. However, I’d like to counter this with a, hopefully, spirited argument not only in favour of words, but lots of them. I’m talking about long copy.