As Britney Would Say, Work Bitch
I’m often asked what’s the best way to judge an agency. My answer is simple, do you like them and, perhaps more importantly, do you like their work?
Video is Unavoidable in B2B Marketing Today
Video is the most powerful tool marketers have at their disposal. The popularity of video exploded last year, with the number of videos posted on Facebook leaping from 4 billion in April 2015 to 8 billion in September 2015.
Let Me Tell You A Story...
In an excellent earlier blog post a spirited argument was put forward for the primacy of the image over the written word in advertising. However, I’d like to counter this with a, hopefully, spirited argument not only in favour of words, but lots of them. I’m talking about long copy.
The Boy Who Could Fly
I was a weird kid. No, really.
When I was but a wee lad I believed a lot of things that most would deem inconceivable.
Put Some Emotion In Your B2B Marketing Campaigns
Marketers in the B2B space strongly feel that emotions have no significance in their marketing campaigns. But what if we tell you that it’s only partially true?
It’s Show Time, Folks!
Words or pictures, pictures or words? This is the age-old argument for what works best in advertising.