It’s our name, but also our philosophy. Every day, who we are reminds us to put truth into everything we do. Why? Because truth is king when it comes to creating memorable human ideas.
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In my last post, I argued that European advertising haled from artistic roots and was the better for it. But most commentators seem to agree that it was Bill Bernbach of Doyle Dale Bernbach who unleashed a new era of creativity in advertising in 1950s America.
This isn’t meant to sound insulting – quite the opposite. Some of you may like to think of homo sapiens as being at the pinnacle of the animal kingdom, differentiated as much by our culture, imagination, and creativity as by our opposable thumbs.
B2B marketers don’t need convincing to produce infographics that display information in a visual way. But all too often, we are seeing an overuse of pie charts and small people to represent percentages and statistics.