It’s our name, but also our philosophy. Every day, who we are reminds us to put truth into everything we do. Why? Because truth is king when it comes to creating memorable human ideas.
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This isn’t meant to sound insulting – quite the opposite. Some of you may like to think of homo sapiens as being at the pinnacle of the animal kingdom, differentiated as much by our culture, imagination, and creativity as by our opposable thumbs.
B2B marketers don’t need convincing to produce infographics that display information in a visual way. But all too often, we are seeing an overuse of pie charts and small people to represent percentages and statistics.
We like to think we buy a top-notch BMW because of its beautiful engineering, its performance, comfort and reliability. We probably really buy one because we think it’ll help us get laid, or differentiate us from the riff-raff.