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Put Some Emotion In Your B2B Marketing Campaigns
Marketers in the B2B space strongly feel that emotions have no significance in their marketing campaigns. But what if we tell you that it’s only partially true?
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It’s Show Time, Folks!
Words or pictures, pictures or words? This is the age-old argument for what works best in advertising.
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Gorillas and Bulls
Once a brand knows what it stands for and knows what kind of relationship it has with its audience, its marketing can be more adventurous and take more risks. Cadbury’s ‘Drumming Gorilla’ ad is a prime example.
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Have Some Respect: The US Creative Revolution
In my last post, I argued that European advertising haled from artistic roots and was the better for it. But most commentators seem to agree that it was Bill Bernbach of Doyle Dale Bernbach who unleashed a new era of creativity in advertising in 1950s America.
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Heart vs Head – How Did We Get Here?
Since the beginning of time it seems advertising has been split into two camps: the salesmen versus the artists.
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Where’s the Consistency Gone?
We don’t behave the same way at the football game as we do at a funeral, unless we’re starring in a gross-out Hollywood comedy. As humans, we adapt our behaviour to the social context. Brands should do the same.
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