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Bridging the Gap: How Brand and Performance Marketing Work Best Together
Brand versus performance marketing – the perpetual debate – so it was refreshing to hear a discussion at BIMA’s SXSQ London house suggesting the answer might lie in working together. And I don’t mean doing both in silos but splitting the budget 50:50 – I mean actually working together.
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How to justify your marketing spend
In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.
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There are no bad search questions (except this one)
As experts in search, we get asked a lot of questions, and while there’s no such thing as a bad search question, there is one that you should never ask.
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Is your B2B marketing made to measure?
“What cannot be measured cannot be managed”
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A marriage of art and science
George Bernard Shaw once wrote: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
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7 steps to plan a B2B content marketing strategy
It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy.
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