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How to justify your marketing spend
28 November 2017 by Jennifer Buchanan - BBN SCOTLAND

How to justify your marketing spend

In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.

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Marketing is an art and content marketing is a speciality
02 November 2017 by Peter Foubert - BBN Belgium

Marketing is an art and content marketing is a speciality

Despite the increasing digitalisation of the media, traditional channels are still doing very well.

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Just do it…
08 August 2017 by Richard Parsons

Just do it…

Once you've done all your thinking, research, and empathizing, hopefully you have a pretty good idea what you want to say – what the brand narrative is going to be. It’s time to start synthesizing all those influences into the semblance of a big idea.

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7 steps to plan a B2B content marketing strategy
10 April 2017 by Gopal Kishore - BBN Singapore

7 steps to plan a B2B content marketing strategy

It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy.

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All aboard the content truck, Mr Clarkson
01 February 2017 by Alan Stobie - BBN Scotland

All aboard the content truck, Mr Clarkson

I turned on the TV this morning.

Actually, no I didn’t. I picked up my iPhone, opened up myTV app and tapped BBC 1. TV has changed. Or rather, viewing platforms and habits have.

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Thoughts on Thought Leadership
06 October 2016 by Bart Stovers - BBN Netherlands

Thoughts on Thought Leadership

The power of a new business point of view

New points of view change our life. You could describe Steve Job’s new point of view on the user interface as: we now serve our computer versus our computer needs to serve us.

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