How To Break Through the B2B Content Production Bottleneck
It’s hardly a secret that tensions exist between sales and marketing departments. Nowhere is this more evident than in generating content. Marketing wants to follow a proven process that ensures content quality and adherence to the brand. Sales care less about the process and much more about getting the right type of message in front of the right prospect at just the right time.
What Makes Good B2B Content?
Without good content, you may have a nicely designed website that won’t hold peoples’ attention; or social media messaging that no one reads.
Thought Leadership is Old Skool
As a 30-plus year PR/Marcom professional, “thought leadership” has been a part of nearly every PR program I have known. It makes sense, right? Every client wants to show others (employees, customers, competitors) how much they know and to be a recognized leader in their category.
How to justify your marketing spend
In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.
Marketing is an art and content marketing is a speciality
Despite the increasing digitalisation of the media, traditional channels are still doing very well.
Just do it…
Once you've done all your thinking, research, and empathizing, hopefully you have a pretty good idea what you want to say – what the brand narrative is going to be. It’s time to start synthesizing all those influences into the semblance of a big idea.