In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.
Despite the increasing digitalisation of the media, traditional channels are still doing very well.
Once you've done all your thinking, research, and empathizing, hopefully you have a pretty good idea what you want to say – what the brand narrative is going to be. It’s time to start synthesizing all those influences into the semblance of a big idea.
It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy.
I turned on the TV this morning.
Actually, no I didn’t. I picked up my iPhone, opened up myTV app and tapped BBC 1. TV has changed. Or rather, viewing platforms and habits have.
New points of view change our life. You could describe Steve Job’s new point of view on the user interface as: we now serve our computer versus our computer needs to serve us.
