The 95-5 Rule of Advertising
The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.
Are You Proving the Value of Brand Building Activity?
Did you know that recent Financial Times research showed that 52% of business leaders and 30% of senior marketers rate their knowledge of the value of brand building as being ‘average’ to ‘very poor’.
Truth Sessions: Account Based Advertising
On Thursday we held the fourth webinar in our Truth Sessions series, taking an in-depth look at Account Based Advertising.
2 for True at the B2 Awards
True have been successful once again at the ANA’s B2 Awards held in Chicago. This year we’re proud to pick up top awards for Best Out-of-Home Campaign and Best Digital Advertising Campaign.