It’s our name, but also our philosophy. Every day, who we are reminds us to put truth into everything we do. Why? Because truth is king when it comes to creating memorable human ideas.
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Born between 1980 and 2000, millennials are a group of people who have never used a fax machine, think dial-up internet is from the dark ages, have rarely opened an encyclopaedia – and may never have driven anywhere without the aid of a sat-nav.
B2B marketers don’t need convincing to produce infographics that display information in a visual way. But all too often, we are seeing an overuse of pie charts and small people to represent percentages and statistics.
Like one of the great pioneers of education, Aristotle, I believe that a fulfilled person is an educated person - or in this case consumer. As consumers, in the buying process, we are rational beings seeking education to answer the burning question… ‘AM I BUYING THE RIGHT THING?!’