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Video is Unavoidable in B2B Marketing Today
Video is the most powerful tool marketers have at their disposal. The popularity of video exploded last year, with the number of videos posted on Facebook leaping from 4 billion in April 2015 to 8 billion in September 2015.
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The Most Important B2B Marketing ‘Twends’ of 2016
A few months into 2016 and some are still wondering what this year will bring. What can we, for example, expect in the area of B2B marketing? What are the most important trends and evolutions? We have evaluated and assessed the most important predictions. The result is something between a trend list and a wish list. Therefore, Twends.
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How To Find Influencers and Engage Them
Nowadays, much more of our reputation is affected by what is said about us! In business, this means that 80-90 per cent of customers decide on their purchase before they are actively addressed.
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Millennials – Don’t Be Bugged
Born between 1980 and 2000, millennials are a group of people who have never used a fax machine, think dial-up internet is from the dark ages, have rarely opened an encyclopaedia – and may never have driven anywhere without the aid of a sat-nav.
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Creating Compelling B2B Stories Through Infographics
B2B marketers don’t need convincing to produce infographics that display information in a visual way. But all too often, we are seeing an overuse of pie charts and small people to represent percentages and statistics.
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What Really Works in Social Media for B2B
Using Social Media to promote your business can be a great way of engaging with your audience, but sometimes it’s easier said than done.
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