Content

10 April 2017 by Gopal Kishore - BBN Singapore

7 steps to plan a B2B content marketing strategy

It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy.

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01 February 2017 by Alan Stobie - BBN Scotland

All aboard the content truck, Mr Clarkson

I turned on the TV this morning.

Actually, no I didn’t. I picked up my iPhone, opened up myTV app and tapped BBC 1. TV has changed. Or rather, viewing platforms and habits have.

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06 October 2016 by Bart Stovers - BBN Netherlands

Thoughts on Thought Leadership

The power of a new business point of view

New points of view change our life. You could describe Steve Job’s new point of view on the user interface as: we now serve our computer versus our computer needs to serve us.

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29 September 2016 by Annette Fernandes-Poyser - BBN Central

Top Ten Tips For Creating Engaging Content

Okay, while you might not be able to eat these yummy  ‘top tips’. We think you’ll find them deliciously useful.

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22 September 2016 by Sunil Shah - BBN India

3 Tips For Better B2B Technology Marketing Case Studies

Case studies are an important arrow in the arsenal of a B2B technology marketer. Knowing how to write one well–or being able to spot shortfalls in case studies written by your agency–is an important skill.

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09 August 2016 by Ishan Bhattacharya - BBN India

Why B2B Business Blogging Is Still Not Dead

For businesses that think writing blogs is passé, it’s time to reconsider. Enterprise blogs are more than just content pieces. They are a means to an end, the end being leads. Effective blogs with rich content can convert web-traffic into measurable sales inquiries.

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