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Navigating the Shifting Sands of the DMU
"The DMU is no longer static — it’s a moving target. Stop chasing the individual—and start building for the collective."~ Richard Parsons, Co-Founder and Managing Director, True
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How to Drive Real Business Growth from Marketing
"B2B buyers don't think in straight lines" ~ Richard Parsons, Co-Founder and Managing Director, True.
The goal for businesses is clear: Win market share. In today’s fiercely competitive B2B landscape, brands that aggressively pursue market share growth are best positioned for long-term success. However, achieving this requires a deep understanding of how B2B buyers make decisions and a strategic approach to marketing investment.
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Industry Goals For 2025: Did we mention effectiveness ?
The Drum’s recent Predictions event covered everything from antihyperstimulisation and middlenials to aura beauty and whether AI is democratising data. There were some cautionary tales and worrying stats – but overall the future feels exciting.
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