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True Achieves IPA Effectiveness Accreditation Once Again – Leading the Way in B2B
We're very proud to share that True has once again achieved IPA Effectiveness Accreditation — making us one of only 12 agencies to have earned the accolade every year it has been awarded, since 2021.
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Six Lessons for Marketing to SMEs: Insights from Our RoundTable with Sage
At a recent roundtable hosted by True and Sarah Sahyoun from Sage, we asked a roomful of Senior Marketers how to be successful in marketing to SMEs.
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Proving Marketing’s True Impact in B2B: Insights from Snowflake’s Round Table
Our founder, Cos Mingides recently joined a round table hosted by Snowflake and B2B Marketing to tackle one of the industry’s toughest—and most important—challenges: proving the true commercial impact of marketing in B2B.
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Bridging the Gap: How Brand and Performance Marketing Work Best Together
Brand versus performance marketing – the perpetual debate – so it was refreshing to hear a discussion at BIMA’s SXSQ London house suggesting the answer might lie in working together. And I don’t mean doing both in silos but splitting the budget 50:50 – I mean actually working together.
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True Wins Big at the 2025 ANA B2 Awards!
We’re proud to announce that we’ve won across all four of our nominated categories at the 2025 ANA B2 Awards!
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A View From Gen Z : TouchPoints Launch 2025
As an apprentice at True, I’ve loved every moment learning about the advertising industry. I’m thrilled to have been asked by the IPA to report on my experiences as a Gen Z so far, and when attending different industry events. This month, I was invited to their annual TouchPoints launch—where they unveiled their database of UK media, used by agencies and owners to gain unique insights into consumer behaviour.
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