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A View From Gen Z : TouchPoints Launch 2025
As an apprentice at True, I’ve loved every moment learning about the advertising industry. I’m thrilled to have been asked by the IPA to report on my experiences as a Gen Z so far, and when attending different industry events. This month, I was invited to their annual TouchPoints launch—where they unveiled their database of UK media, used by agencies and owners to gain unique insights into consumer behaviour.
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The Power of Brand in B2B: Insights from the Brand Finance Event
It’s always great to see brand value in B2B getting the airtime it deserves. Thanks to research from the IPA, WARC, the B2B Institute and others, we now have clear evidence: strong brands drive serious growth in B2B. The latest Brand Finance Global Most Valuable B2B Brands Index only reinforces that point.
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Navigating the Shifting Sands of the DMU
For years, B2B marketers have obsessed over understanding the Decision-Making Unit (DMU). We’ve mapped funnels, charted journeys, and built personas in the hope of cracking the code. But what if the DMU you’re targeting today is unrecognisable tomorrow?
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The Future of Brands 2025: A Fusion of Creativity x Media
The Future of Brands is the number one conference dedicated to showcasing the power media and advertising can hold for brands. Racing towards a future where both are supercharged by technology, data and science, brands face serious challenges—but even bigger opportunities.
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How to Drive Real Business Growth from Marketing
The goal for businesses is clear: Win market share. In today’s fiercely competitive B2B landscape, brands that aggressively pursue market share growth are best positioned for long-term success. However, achieving this requires a deep understanding of how B2B buyers make decisions and a strategic approach to marketing investment.
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All about SME'S
How creative effectiveness can become your competitive advantage when targeting SMEs.
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