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6 May 2026 by Cos Mingides

The Research Is Done. Now B2B Marketers Need to Grow a Backbone.

The evidence for effective B2B marketing is settled. So why are most marketers still not acting on it?

Blog

28 April 2026 by Richard Parsons

Inside the Judging Room: Trends and Contrasts at the ANA B2 Awards

Recently, I had the privilege of sitting on the judging panel for this year’s ANA B2 Awards. Reviewing the submissions provided a fascinating look under the hood of modern enterprise strategy, and several clear trends emerged that I am already discussing here at True.

Blog

24 April 2026 by Cos Mingides

B2B brands aren't won in the pitch room. They're won long before it.

If you're a marketing leader still betting on sharper messaging to drive growth, this one's worth your time.

Blog

23 March 2026 by Anna Stone

Marketing to SMEs: Insights from our breakfast roundtable with Toyota

At a recent roundtable hosted by True and Jo Ross from Toyota’s Brand Strategy team, we asked a roomful of Senior Marketers how to be successful in marketing to SMEs.

Blog

4 February 2026 by Ellie Nicolaou

THE IPA MAKING SENSE PODCAST: ELLIE NICOLAOU

True’s Ellie Nicolaou joins the IPA Making Sense podcast to reflect on how the media landscape is being experienced by the next generation – from the realities of starting out in the industry to how Gen Z is navigating work, learning and progression today.

Blog

27 January 2026 by Anna Stone

The 5 principles of growth - Masterclass with Richard Parsons

Our Co-Founder Richard Parsons visited Stoica our BBN partner in Romania to talk about the B2B Institute’s 5 principles of growth – here’s what they discussed:

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Latest Blog

The Research Is Done. Now B2B Marketers Need to Grow a Backbone.

Inside the Judging Room: Trends and Contrasts at the ANA B2 Awards

B2B brands aren't won in the pitch room. They're won long before it.

Marketing to SMEs: Insights from our breakfast roundtable with Toyota

THE IPA MAKING SENSE PODCAST: ELLIE NICOLAOU

The 5 principles of growth - Masterclass with Richard Parsons

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