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Don’t forget to watch the ads – Inspiration from a True Celebration of Creativity in B2B
Every year, we bring together client-side marketers to review and debate the best B2B creativity of the year. The breakthrough campaigns and the bold strategic thinking – presented by the brand leaders who made them.
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B2B WorldFest 2025: Sports sponsorship, AI in action, B2B NOT versus B2C, and why the brand-performance debate is void
From sports sponsorships to AI-powered decision-making, here are the insights that are reshaping how we think about B2B marketing.
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Why top-of-funnel marketing matters more than ever for smes: insights from our roundtable with motorola
At our recent roundtable hosted by True and Wilkin Lee from Motorola, we asked a roomful of senior marketers how to be successful in marketing to SMEs. One theme emerged with striking clarity: brand awareness isn't a luxury for small and medium businesses—it's the foundation everything else is built on.
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True wins at the 2025 B2B Marketing Awards for Exel Composites
We’re proud to share that we’ve taken home a Bronze award at the B2B Marketing Awards, recognised for Best Brand Initiative for our work with Exel Composites on Reimagine the Possible.
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True Wins Gold, Silver and Bronze at The 2025 Drum Awards for Exel Composites
We’re proud to share that we’ve been recognised at The Drum Awards for our work on Reimagine the Possible with Exel Composites.
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Beyond the Algorithm: The Five New Rules of B2B Marketing Effectiveness
Every B2B marketer is experimenting with AI right now. The tools are everywhere—from content generation to predictive analytics, from creative testing to audience targeting. But if everyone has access to the same technology, where does the competitive advantage actually come from?
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