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B2B brands aren't won in the pitch room. They're won long before it.
If you're a marketing leader still betting on sharper messaging to drive growth, this one's worth your time.
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Marketing to SMEs: Insights from our breakfast roundtable with Toyota
At a recent roundtable hosted by True and Jo Ross from Toyota’s Brand Strategy team, we asked a roomful of Senior Marketers how to be successful in marketing to SMEs.
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THE IPA MAKING SENSE PODCAST: ELLIE NICOLAOU
True’s Ellie Nicolaou joins the IPA Making Sense podcast to reflect on how the media landscape is being experienced by the next generation – from the realities of starting out in the industry to how Gen Z is navigating work, learning and progression today.
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The 5 principles of growth - Masterclass with Richard Parsons
Our Co-Founder Richard Parsons visited Stoica our BBN partner in Romania to talk about the B2B Institute’s 5 principles of growth – here’s what they discussed:
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Don’t forget to watch the ads – Inspiration from a True Celebration of Creativity in B2B
Every year, we bring together client-side marketers to review and debate the best B2B creativity of the year. The breakthrough campaigns and the bold strategic thinking – presented by the brand leaders who made them.
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B2B WorldFest 2025: Sports sponsorship, AI in action, B2B NOT versus B2C, and why the brand-performance debate is void
From sports sponsorships to AI-powered decision-making, here are the insights that are reshaping how we think about B2B marketing.
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