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All about SME'S
How creative effectiveness can become your competitive advantage when targeting SMEs.
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Data, Vibes and Why Gen Z Actually Cares
Courtesy of the IPA Insight Summit 2025, providing a deep dive into the importance of insight, the discipline to effective advertising, and plenty of fresh perspectives and learnings.
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Industry Goals For 2025: Did we mention effectiveness ?
The Drum’s recent Predictions event covered everything from antihyperstimulisation and middlenials to aura beauty and whether AI is democratising data. There were some cautionary tales and worrying stats – but overall the future feels exciting.
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Navigating the Future of B2B Agencies with AI: A view from a Gen Z
Starting out in the B2B world as an Account Executive at True, I’ve quickly learned that AI is no longer some far-off tech buzzword. Join me as I dive into why AI is so much more than that.
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True Takes Home Four Wins at The B2B Marketing Awards
True has reached an incredible milestone, securing four wins from six shortlisted submissions at this month's B2B Marketing Awards—an outstanding way to close the year with two gold and two silver awards!
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Cookieless Thoughts
Adapting to a Cookieless Future in B2B Marketing
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