Blog

Stay in the loop with the latest B2B industry trends.

26 July 2018 by Annette Fernandes-Poyser - BBN Central

BBN appoints Yves Romestan as VP, Director of Global Development

London & Paris - Tuesday 3rd of July 2018 - Yves Romestan is appointed VP, Director of Global Development for BBN - The world’s B2B agency.

Continue Reading

13 July 2018 by Jack James Clark

Hello Hello - An insight into my internship at True

Over the last four weeks, I have taken an internship at True, during which I have experienced a concise insight to all aspects of the agency world and been immersed in the fast-paced, creative yet structured environment True runs to ensure its success.

Continue Reading

03 July 2018 by Annette Fernandes-Poyser - BBN Central

BBN expands with four new partner agencies

Recent new partnerships in the last 12 months see BBN expand their geographical footprint into 27 countries worldwide.

Continue Reading

09 February 2018 by Julianne Muli

Nostalgia – leveraging past success to drive future growth

With Christmas already a distant memory, there is one thing we will never fail to forget about the annual holiday – the giddy excitement it would bring us as a child.

Continue Reading

30 January 2018 by Amélie La Fayette

B2B TV Episode 4: AAR guide to selecting the right agency

Choosing the right agency in a market where there’s an over-supply and an increase in complexity of marketing requirements can be a challenging task for CMOs and procurement teams.

Continue Reading

28 November 2017 by Jennifer Buchanan - BBN SCOTLAND

How to justify your marketing spend

In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.

Continue Reading