BBN appoints Yves Romestan as VP, Director of Global Development
London & Paris - Tuesday 3rd of July 2018 - Yves Romestan is appointed VP, Director of Global Development for BBN - The world’s B2B agency.
Hello Hello - An insight into my internship at True
Over the last four weeks, I have taken an internship at True, during which I have experienced a concise insight to all aspects of the agency world and been immersed in the fast-paced, creative yet structured environment True runs to ensure its success.
BBN expands with four new partner agencies
Recent new partnerships in the last 12 months see BBN expand their geographical footprint into 27 countries worldwide.
Nostalgia – leveraging past success to drive future growth
With Christmas already a distant memory, there is one thing we will never fail to forget about the annual holiday – the giddy excitement it would bring us as a child.
B2B TV Episode 4: AAR guide to selecting the right agency
Choosing the right agency in a market where there’s an over-supply and an increase in complexity of marketing requirements can be a challenging task for CMOs and procurement teams.
How to justify your marketing spend
In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.