Blog

Stay in the loop with the latest B2B industry trends.

17 September 2021 by Grace Baron

True Only B2B Agency to Receive IPA Effectiveness Accreditation

An announcement from the agency about how proud we are to be on the inaugural list. How it is testament to our focus on commercial effectiveness and the results we generate for our clients.

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13 September 2021 by Emily Clark

Quantum Marketing: A new dawn for B2B

For centuries, scientists believed in the 'planetary model' of the atom, consisting of a nucleus and then a bunch of tiny electrons, making neat, predictable circles around that nucleus. This theory mimicked the physics of outer space and therefore seemed to make perfect sense.

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03 September 2021 by Grace Baron

Three Cheers for the B2B Marketing Awards

True has been shortlisted for three awards at the 2021 B2B Marketing Awards for our campaign, ‘Catching Feels’ for PERGRAPHICA, Mondi in partnership with Adobe Stock. We’re thrilled to be alongside some brilliant campaigns and recognised by the B2B Marketing Awards who are designed to honour the most innovative, creative, and forward-thinking marketers.

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10 August 2021 by Grace Baron

Catching all the feels

True has won three awards at the 2021 ANA, B2 Awards for our campaign, ‘Catching Feels’ for PERGRAPHICA, Mondi. We're very proud as the B2 Awards recognize the top performing business-to-business marketers, large or small, with a unique focus on driving demonstrable business results.

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08 July 2021 by Grace Baron

‘B2B Marketing Needs Don Draper’ Podcast Launch

We’re super excited to announce the launch of our new podcast series 'B2B Marketing Needs Don Draper'. For too long B2B marketing has lacked creativity and inspiration leading to alarming declines in effectiveness, and marketing departments becoming more and more devalued.

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29 June 2021 by Grace Baron

Time to play our ACE

True has won gold at the ANA, NYC Global ACE Awards for our campaign, Catching Feels for PERGRAPHICA, Mondi. We’re so thrilled to be recognised by the Global ACE Awards who consistently champion creativity in the B2B industry.

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