04 July 2022 by Misha Ravat

True wins big at The Global Ace Awards

With multiple wins at the 2022 Global Ace Awards, including Global Creative Agency of the Year for the second time in the past three years, it’s safe to say that once again, True has smashed it. We are also delighted to announce that we also took home another Gold and a Silver award. 

Our wins: 

Global Creative Agency of the Year 
Best in Show – Acora – Long Live the XLA 
Brand Launch, Gold – Acora – Long Live the XLA 
Video Short Form, Silver – Logitech – The Right Tools 

Championing only the best in creative B2B work, The Global Ace Awards is a long-standing hallmark of the ANA Business Marketing NYC. Recognising only the best of the best and the talent that it takes to create truly inspiring work.  

Cos Mingides, Founding Partner at True, shared: “No other B2B awards champion creativity like The Global Ace Awards, and we feel incredibly proud and honoured to have been named Creative Agency of the Year for the second time in the last three years. The icing on the cake was to take home the other major award of the night: Best in Show. Congratulations to the team that have worked so hard to deliver outstanding work over the last year. They are brilliant and deserve to revel in this special moment.” 

Best in Show/Brand Launch – Acora, Long Live the XLA 

In redefining the IT services landscape and challenging the status quo, Acora set a precedent for category-defining services and created a new normal.  

We launched the Experience Led Agreement (XLA) to create a call to arms for professionals to demand more from their IT services provider. The Long Live the XLA campaign did just that. And more. 

With search volumes for Acora increasing by 140% and share of category searches more than doubling (a strong indicator that the brand is on course to double market share) in just four months, the Global Ace Awards 2022 recognised that Long Live the XLA was more than just a war cry. It was an immensely successful campaign with long-lasting results.   

Video Short Form – Logitech The Right Tools 

Combining tongue-in-cheek hilarity with Logitech’s Workdesk range of fantastic office equipment, The Right Tools proved to be a winner (well, a runner-up) in creating a short-form video with long-lasting effects.   

Global Creative Agency of the Year 

The real crown jewel for our run at the Global Ace Awards this year. To be considered alongside the outstanding work put forward by every agency included in this year’s awards roster is an absolute privilege. To win it, well, we’ll let you think of an adjective for that.  

Congratulations to all the other winners. See the complete list here.