Stay in the loop with the latest B2B industry trends.

25 September 2023 by Amélie La Fayette

True retains its status as IPA Effectiveness Accredited Agency

B2B agency True has gained IPA Effectiveness Accreditation for the second time, and remains the only B2B agency to receive this special recognition.

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12 May 2023 by Richard Parsons

The 95-5 Rule of Advertising

The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.

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31 October 2022 by Patrick Nolan

What I learnt at the BBN Academy

At True, the London office of the BBN Network, we take our role in BBN very seriously.

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12 October 2022 by Misha Ravat

True wins two IPA Effectiveness Awards

We are thrilled to bits that True has taken home not one, but two trophies at the highly coveted 2022 IPA Effectiveness Awards.

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10 August 2022 by Misha Ravat

Andrew Godley joins True as Managing Director

True has hired Andrew Godley as its Managing Director, reporting directly to agency founder Richard Parsons. 

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04 July 2022 by Misha Ravat

True wins big at The Global Ace Awards

With multiple wins at the 2022 Global Ace Awards, including Global Creative Agency of the Year for the second time in the past three years, it’s safe to say that once again, True has smashed it. We are also delighted to announce that we also took home another Gold and a Silver award. 

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