True retains its status as IPA Effectiveness Accredited Agency
B2B agency True has gained IPA Effectiveness Accreditation for the second time, and remains the only B2B agency to receive this special recognition.
The 95-5 Rule of Advertising
The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.
What I learnt at the BBN Academy
At True, the London office of the BBN Network, we take our role in BBN very seriously.
True wins two IPA Effectiveness Awards
We are thrilled to bits that True has taken home not one, but two trophies at the highly coveted 2022 IPA Effectiveness Awards.
Andrew Godley joins True as Managing Director
True has hired Andrew Godley as its Managing Director, reporting directly to agency founder Richard Parsons.
True wins big at The Global Ace Awards
With multiple wins at the 2022 Global Ace Awards, including Global Creative Agency of the Year for the second time in the past three years, it’s safe to say that once again, True has smashed it. We are also delighted to announce that we also took home another Gold and a Silver award.