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04 February 2026 by Ellie Nicolaou

THE IPA MAKING SENSE PODCAST: ELLIE NICOLAOU

True’s Ellie Nicolaou joins the IPA Making Sense podcast to reflect on how the media landscape is being experienced by the next generation – from the realities of starting out in the industry to how Gen Z is navigating work, learning and progression today.

The conversation touches on the value of non-traditional routes into advertising, the evolving expectations young talent has of agencies, and what meaningful support looks like beyond training programmes alone.

This podcast was originally published by the IPA.

Listen to the full episode here.

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