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We know what works. So what's holding B2B back?
B2B Ignite returned to London on 1 July, and the industry is in better shape than it sometimes gives itself credit for. The rooms were full and the conversations were sharp, and credit to the B2B Marketing team for building the programme around exactly the right ambition, marketers taking more control of growth.
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Airwallex Showed B2B How Sport Sponsorship Should Be Done
Most B2B Brands Rent Space in Sport. Airwallex Tried to Own It.
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The Research Is Done. Now B2B Marketers Need to Grow a Backbone.
The evidence for effective B2B marketing is settled. So why are most marketers still not acting on it?
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Inside the Judging Room: Trends and Contrasts at the ANA B2 Awards
Recently, I had the privilege of sitting on the judging panel for this year’s ANA B2 Awards. Reviewing the submissions provided a fascinating look under the hood of modern enterprise strategy, and several clear trends emerged that I am already discussing here at True.
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B2B brands aren't won in the pitch room. They're won long before it.
If you're a marketing leader still betting on sharper messaging to drive growth, this one's worth your time.
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Marketing to SMEs: Insights from our breakfast roundtable with Toyota
At a recent roundtable hosted by True and Jo Ross from Toyota’s Brand Strategy team, we asked a roomful of Senior Marketers how to be successful in marketing to SMEs.
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