Stay in the loop with the latest B2B industry trends.

26 March 2021 by BBN Partners

What Makes Good B2B Content?

Without good content, you may have a nicely designed website that won’t hold peoples’ attention; or social media messaging that no one reads. 

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16 March 2021 by Becca Aynge

Facebook’s Upcoming Privacy Changes – What Advertisers Need to Know

If you thought conversations around user privacy and tracking were finally over with the death of Chrome’s 3rd Party Cookie … think again! Apple has announced its own plans to introduce changes to the way mobile app users are tracked and identified within iOS14.

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11 March 2021 by Allison Madell - BBN USA

Thought Leadership is Old Skool

As a 30-plus year PR/Marcom professional, “thought leadership” has been a part of nearly every PR program I have known. It makes sense, right? Every client wants to show others (employees, customers, competitors) how much they know and to be a recognized leader in their category.

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03 August 2020 by Cos Mingides

Our first year as IPA members: what it’s meant for us and our clients

The Institute of Practitioners in Advertising (IPA), incorporated by Royal Charter, is the professional body for agencies in the advertising, media and marketing communications industry. And it’s with great pride that True were elected as members in 2019.

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23 July 2020 by Amelie Lafayette

True recognised for creativity and campaign effectiveness globally

True named Global B2B Creative Agency of the Year 2020 at ANA Global Ace Awards with four wins at ANA B2 Awards

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06 July 2020 by Wendy Owen

Truth Sessions: Account Based Advertising

On Thursday we held the fourth webinar in our Truth Sessions series, taking an in-depth look at Account Based Advertising. 

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