The Secret Beta Society
Thursday 14th September marked the second coming of True’s B2B networking event, 'The Secret Beta Society'.
True have been shortlisted for 8 awards in this year’s B2B Brave Awards
The judging panel of The Drum B2B Brave Awards have announced the shortlisting’s to reveal who are the best and bravest in B2B as True are finalists for 8 awards
Another year of hard work pays off as True are shortlisted for two B2B Marketing Awards
True have been shortlisted for ‘Most Commercially Successful Campaign’ and ‘Best Internal Audience Campaign’ ahead of the B2B Marketing Awards in November
Just do it…
Once you've done all your thinking, research, and empathizing, hopefully you have a pretty good idea what you want to say – what the brand narrative is going to be. It’s time to start synthesizing all those influences into the semblance of a big idea.
Creativity, where art thou?
The big idea – the brand story running throughout a campaign and the entire business – can’t come from a rulebook or a set of data. So where does creativity come from?
Do B2B companies need a face?
Since the advent of Social Media, there is a growing move within B2B-centric businesses to act more like a person rather than just a company.