10 May 2021 by Grace Baron

We're shortlisted for the Brand Film awards EMEA

True has been shortlisted for Best B2B at the Brand Film Awards EMEA 2021, the awards scheme from PRWeek and Campaign, for our campaign with ROCKWOOL: The 7 Strengths of Stone Test Series.

The awards celebrate the best brand storytelling on film, and we’re proud to be alongside such inspiring work in our category.

Cos Mingides, Founding Partner at True shared, “The Brand Film Awards have fast become one of the most prestigious awards in the industry. You only have to look at the incredible line up of judges and the work that has been shortlisted. We’re honoured to have made the cut and particularly because it’s for ROCKWOOL – a brand which is playing such a key role in enabling a more energy efficient, healthy, safe and sustainable way of living.”

The full shortlist

About the campaign:

ROCKWOOL bucked a category trend with a playful series of films that were grounded in brand purpose and authenticity – driving brand affinity and engagement among its core audience in the construction industry.

Filmed at the company’s Innovation Factory, with real employees, True created a Bond-style test lab and series of product tests and demonstrations that delighted, surprised and celebrated the company’s Danish heritage and culture of continuous product innovation.

To see the work, click here