It’s our name, but also our philosophy. Every day, who we are reminds us to put truth into everything we do. Why? Because truth is king when it comes to creating memorable human ideas.
Bring ROCKWOOL’s corporate 7 Strengths of Stone positioning to life through a series of videos to drive awareness, brand affinity and engagement.
ROCKWOOL stone wool is a truly remarkable product. For our technical audience, seeing is believing. We simply needed to show the product in action in a way that would thrill, engage and excite.
Filmed at the ROCKWOOL Innovation factory, with real employees we devised a series of extreme product demonstrations that dramatised the capabilities of stone wool and brought the company’s Danish heritage and focus on continuous R&D and innovation to life - with a touch of wit thrown in for good measure.