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![Rockwool](https://www.trueagency.com/hubfs/TrueUi2019/images/work-single/rockwool/logo.png)
7 STRENGTHS OF STONE:
TEST SERIES
![B2B Marketing Awards](https://www.trueagency.com/hubfs/TrueUi2020/images/award-logos/b2b-marketing.png)
![The Drum Awards](https://www.trueagency.com/hubfs/TrueUi2020/images/award-logos/drum-awards-2.png)
![Marketing Week Masters Awards](https://www.trueagency.com/hubfs/TrueUi2020/images/award-logos/master.png)
![B2 Awards](https://www.trueagency.com/hubfs/TrueUi2020/images/award-logos/b2.png)
![Global ACE Awards](https://www.trueagency.com/hubfs/TrueUi2020/images/award-logos/global-ace-awards.png)
![Dma Awards](https://www.trueagency.com/hubfs/TrueUi2021/images/award-logos/dma-awards-white.png)
![Brand Film Awards](https://www.trueagency.com/hubfs/TrueUi2021/images/award-logos/brand-film-awards-emea-2021-white.png)
Bring ROCKWOOL’s corporate 7 Strengths of Stone positioning to life through a series of videos to drive awareness, brand affinity and engagement.
ROCKWOOL stone wool is a truly remarkable product. For our technical audience, seeing is believing. We simply needed to show the product in action in a way that would thrill, engage and excite.
Filmed at the ROCKWOOL Innovation factory, with real employees we devised a series of extreme product demonstrations that dramatised the capabilities of stone wool and brought the company’s Danish heritage and focus on continuous R&D and innovation to life - with a touch of wit thrown in for good measure.