Five emotions for five B2B campaigns
Emotions just aren’t used enough in B2B marketing campaigns. Yes, we have the constant use of happy ads and campaigns that give off positive vibes leaving people with a positive thinking about the brand, but that’s just not enough anymore.
Marketing is an art and content marketing is a speciality
Despite the increasing digitalisation of the media, traditional channels are still doing very well.
Put people – not product – at the center of everything you do
Business-to-business marketing is undergoing a much-needed makeover to better align to sales and business results. Old ways of thinking aren’t going to deliver the results needed. Whether your business now claims their territory as B2B, or B2B2C or B2P (people) or B2H (human), a shift in focus is warranted.
B2B TV Episode 3: Creativity in B2B – our Top 6 industry campaigns
With special guest, Creative Director; LJ Spencer, True’s founders showcase their favourite B2B ads from the last few years, in the latest episode of B2B TV.
There are no bad search questions (except this one)
As experts in search, we get asked a lot of questions, and while there’s no such thing as a bad search question, there is one that you should never ask.
True named ‘Agency of the Year’ at the 2017 Golden Bee Awards
True are awarded ‘Agency of the Year’ and ‘Best Integrated Campaign’ at The Golden Bees Awards.