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Latest Blog

9 September 2025 by Cos Mingides

True Achieves IPA Effectiveness Accreditation Once Again – Leading the Way in B2B

We're very proud to share that True has once again achieved IPA Effectiveness Accreditation — making us one of only 12 agencies to have earned the accolade every year it has been awarded, since 2021.

Blog

19 August 2025 by Anna Stone

Six Lessons for Marketing to SMEs: Insights from Our RoundTable with Sage

At a recent roundtable hosted by True and Sarah Sahyoun from Sage, we asked a roomful of Senior Marketers how to be successful in marketing to SMEs.

Blog

28 July 2025 by Ellie Nicolaou

Proving Marketing’s True Impact in B2B: Insights from Snowflake’s Round Table

Our founder, Cos Mingides recently joined a round table hosted by Snowflake and B2B Marketing to tackle one of the industry’s toughest—and most important—challenges: proving the true commercial impact of marketing in B2B.

Blog

19 June 2025 by Anna Stone

Bridging the Gap: How Brand and Performance Marketing Work Best Together

Brand versus performance marketing – the perpetual debate – so it was refreshing to hear a discussion at BIMA’s SXSQ London house suggesting the answer might lie in working together. And I don’t mean doing both in silos but splitting the budget 50:50 – I mean actually working together.

Blog

12 June 2025 by Ellie Nicolaou

True Wins Big at the 2025 ANA B2 Awards!

We’re proud to announce that we’ve won across all four of our nominated categories at the 2025 ANA B2 Awards!

Blog

7 June 2025 by Ellie Nicolaou

A View From Gen Z : TouchPoints Launch 2025

As an apprentice at True, I’ve loved every moment learning about the advertising industry. I’m thrilled to have been asked by the IPA to report on my experiences as a Gen Z so far, and when attending different industry events. This month, I was invited to their annual TouchPoints launch—where they unveiled their database of UK media, used by agencies and owners to gain unique insights into consumer behaviour.

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Latest Blog

True Achieves IPA Effectiveness Accreditation Once Again – Leading the Way in B2B

Six Lessons for Marketing to SMEs: Insights from Our RoundTable with Sage

Proving Marketing’s True Impact in B2B: Insights from Snowflake’s Round Table

Bridging the Gap: How Brand and Performance Marketing Work Best Together

True Wins Big at the 2025 ANA B2 Awards!

A View From Gen Z : TouchPoints Launch 2025

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