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The 95-5 Rule of Advertising
The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.
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What I learnt at the BBN Academy
At True, the London office of the BBN Network, we take our role in BBN very seriously.
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True wins two IPA Effectiveness Awards
We are thrilled to bits that True has taken home not one, but two trophies at the highly coveted 2022 IPA Effectiveness Awards.
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True wins big at The Global Ace Awards
With multiple wins at the 2022 Global Ace Awards, including Global Creative Agency of the Year for the second time in the past three years, it’s safe to say that once again, True has smashed it. We are also delighted to announce that we also took home another Gold and a Silver award.
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Long Live the Drum Marketing Awards
True has been shortlisted at the global Drum Marketing Awards 2022, in partnership with the Financial Times and PromoVeritas. We’re so pleased to have been nominated in both the Best B2B and New Product or Service Launch Strategy of the Year for our Long Live the XLA campaign for Acora.
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Cannes Lions is giving B2B its time in the spotlight
B2B is finally being given the ultimate platform to celebrate creative excellence. Cannes Lions have launched a new Creative B2B Lions Awards and it couldn’t have come at a better time. Set to honour innovative, effective and game-changing creative work in B2B, this announcement strikes a poignant moment in B2B history as a sure sign that things have changed.
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