True announce 5 finalist nominations at this year’s Global Drum Awards for B2B across four different categories with three of our award winning campaigns, including Best Use of Emotion in B2B Marketing.
Our nominations:
Best Use of Emotion in B2B Marketing
Best Omnichannel
B2B Print/Illustration or Imagery
Best Use of Programmatic
We’re thrilled to be finalists alongside so many high-level competitors across the B2B sector. The Drum B2B awards are the awards for effective business marketing, celebrating the B2B marketers that bring creativity to their business campaigns.
See the other finalists
BlogBrand fame is the foundation of B2B marketing effectiveness. Most business buyers are not in the market at any given time. When they do enter it, they usually buy from a supplier they already knew before they started looking. AI assistants now draw up shortlists in the same way, favouring the brands that are already famous.
Continue reading
BlogIn his recent Drum column, Cos Mingides, Co-Founder and Head of Effectiveness at True, argues that B2B marketing has become very good at copying the visible conventions of creator content without necessarily understanding why creators became influential in the first place. Looking like creator content is not the same as creating something people choose to consume.
Continue reading
BlogAt a recent roundtable hosted by True and Julian Fowler, Global Marketing Director at Capgemini Engineering, we brought together senior B2B marketers to talk about the value of brand in marketing to Enterprise: why it matters, how to prove it, and what changes now that AI has a say in who gets shortlisted.
Continue readingThe latest thinking, research and events from True, straight to your inbox.